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3 swipe files of copy that converts on Facebook ads
When we run ads to cold traffic, things like clarity, confidence, stress relief, overwhelm does not convert to click throughs or sales. The reason is that these are very general terms and these emotions can be related to so many situations in peoples lives; we feel overwhelm for many reasons:
1) Kids driving you crazy!
2) Your boss looking over your shoulder 24/7
3) Your spouse not lifting a finger with the housework
4) Too much work on your plate and not enough hours
5) Drinking too much alcohol and cant focus or cope in the day
6) Not enough clients and you need to pay the bills!
SO with ads we have to be a bit more specific and call out those people you want to help. These 3 swipe files have converted SO well on facebook ads with high Click Through Rates and it is all in the testing! Sometimes you think an ad may bomb and it ends up being your best performing one!
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