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Can We Use Organic Marketing Alone To Get Clients?
The simple answer is YES you can use organic marketing alone to get High Ticket clients into your coaching businesses.
It is still a funnel; pouring new friends (what looks like you ideal client) in the top end, striking up a conversation with them in Messenger and pulling them into taking some small action (eg. joining your Group) where you nurture them further.
Also placing strategic posts in our Newsfeed which are designed to “pull out” your ideal client, who is then encouraged to take some action. This could be as simple as asking for a download or a free resource which you then give to them in a DM, where you then strike up a conversation.
There are other more sophisticated methods of pulling them onto workshops or live trainings and upselling from there.
What you do need though is TIME to post your content, work at your engagement rate and nurtrure the relationships you make with friends…AND you need to stay consistent every day with this approach. Many employ VAs to focus on all the organic tasks there are to do on a daily basis which is clearly a good investment set to give you a good ROI.
Organic marketing is a fantastic way to test our message with our audience too..for instance, if our post doesn’t resonate straight with our audience and we are not getting Likes and Comments and Shares from the word GO, Facebook stops showing our post to the rest of our friends list.
We can then assume this message has not resonated with our audience (or we have the wromg audience on our profile!) OR you have not worked at your engagement.
Simply put, if you want to speed the whole thing up and have a more automated approcah, Facebook ads can be the way to go.
BUT it is worth keeping your finger in the organic marketing pie too! Especially at the start of our coaching journey where we are testing what resonates wth our audience and clinching our first few sales to prove your package is wanted by the market place.
But many scale on organic alone BUT they have sophistciated systems in place that are exercised on a daily consistent basis.
AND I can hear you thinking “ads are complicated and expensive” but hear me out..in addition to the organic mix, you can also use easy budget friendly ads..even at just $10 a day which really can speed things up!
There is a really budget-friendly way of getting in front of your ideal client and this is simply by just using a super helpful Video View ad and in this ad, we then offer people to comment below for more information and that is where we can strike up that “golden” message in Messenger.
A bit like an organic post on steriods.
So here goes for this Step by Step approach of getting in front of your ideal super quick!
STEP 1 – On the Ads Platform, create a Video View campaign.
STEP 2 – think of a burning issue or desire that your niche has.
STEP 3 – create a video (structured in a certain way) enticing people to watch and this video solves a “mini” problem or entices them in for more.
STEP 4 – in the video, offer to give away further information if they comment below the video and you will send them this extra resource in Messenger (no optin required).
STEP 5 – once they comment, strike up a conversation in Messenger and ask them their issues and their pains and their desires before just handing out the extra promised resource. We want to diagnose to see if we can help.
STEP 6 – encourage them onto a 1:1 so you can help them further and offer them your services.
Below is an example of such a post. Yes we can post this organically on our Facebook profile too BUT we can also post it with money down on it in the form of an Ad. This speeds up the whole process of attracting your ideal client MASSIVELY if you do not get much engagement on your organic posts and allows us to test our messaging AND our audiences.
Like with anything this process must be finely tuned so that it works like a rocket for your business as there are many moving parts to get it spot on.
We need to construct the video in the right way; it has to be the right length and we have to choose our audiences correctly AND it goes through a testing phase before we can scale it upwards. After an initial ‘testing’ period, we can then check the Key Performance Indicators to see if your content is hitting the mark in your niche.
I would LOVE to help you build your own strategy around this strategy so please do not hesitate to book a one-to-one strategy audit where we can deep delve into your business and get this working for YOU so you can attract clients super quick without spending hours posting on social media. You can book below..
EXAMPLE OF SUCH A POST IS BELOW
