In this video I cover keyword research which is the foundation to all online businesses and fundamental to all the other 5 Steps I will be showing you to get your business seen online quickly. I cover the Do’s and the Don’ts of keyword research without being far too techie.
Welcome to Video 1 of the series “The 5 Most Successful Proven Ways To Get Your Business Seen Online – How To Conduct Quick and Easy Keyword Research”
Easy Keyword Research For Your Business
Stay with me for a few minutes while I take you through keyword research for your business and the best way to do this. It doesn’t have to be complicated. It doesn’t have to be over the top or take an awful long time. You may think you know the right keywords for your business and it may just seem like common sense to you what people will be searching for but it’s not always that straight forward. To see the shortened version of this video, please click How To Conduct Quick and Easy Keyword Research
Where Do You Use Your Keywords?
So, where do you use your keywords? Well the simple answer is EVERYWHERE! You may think it’s a boring task to undertake keyword research. Well, it’s actually the foundation of your online business. Keywords, if you get them right and if you find the right ones, sometimes what we call the low hanging fruit (the ones that aren’t so competitive that you have every chance of getting ranked for) and you need to take a little bit of time to find them.
WEBSITE – these keywords are to be used on your website and I mean all over your website and not just in your content.
HEADER TAGS – they are used in your content, in your header 1 tags, header 2 tags,
URL extensions and your images – they are used in your URL extensions and your images. If Google cannot find your keywords within your web pages when it indexes your web pages, you’re onto a little bit of a loser and you are not going to get found online.
If you use the keywords that are so competitive that there is very little chance you’re going to get ranked for, you’re not being too clever. So, it is easy to be a little bit of a detective and get this keyword research right first time and I’m going to teach you how in this free keyword research guide.
BLOG POSTS – Not only should you use your keywords in your website, you need to use them in your blog posts too. Blog posts are there for people to find you while they are searching for your products, information and services online. They have the option of clicking on your links sprinkled throughout your blog post and then be taken to more content on your site or opt in sign up forms for free gifts you may offer.
It is at this point, you can get them to sign up for a free product, free EGuide, free video series etc.and you get their email address in exchange.
YOUTUBE VIDEOS – Keywords are also used in your YouTube videos. If you’re not maxing out your keywords on your YouTube videos, you’re losing out on an awful lot of traffic. YouTube videos are so powerful now. YouTube’s in the top three social media sites to be on when to comes to marketing your business. Everybody looks at videos these days; it’s not just the kids!
SEO – Keywords are also used for local SEO (Search Engine Optimisation) and if you are a local business, they’re also very powerful on Google My Business which is a free tool that Google gives business owners so they can be found via search and map features. If you learn the tricks and do your local keyword research, you can get ranked on the first page of Google in what is called the Local 3 Pack and these results appear higher than the organic rankings now!
Google My Business – If you have just verified your Google My Business listing and thought “job done”, there is every chance you will not get ranked as there are other things you need to implement to rank on Google’s first page and I have been successful in achieving this for my own businesses as well as for my clients; you just need to know the 5 Steps involved in getting in the Local Three Pack.
Part of the solution is to use your keywords within Google My Business as well.
Anchor Text – Not only that, you use your keywords in your anchor text – this is the written text that you can highlight on your webpages and link to other sites or link internally on your own site. Your keywords should be in your anchor text.
Keywords are Used Everywhere Online
So, as you can see your most profitable keywords are used everywhere online to signal to Google and YouTube what you are about and to help your searchers find you and if you can find the keywords that have enough traffic but are not so highly competitive you are onto a winner. Keywords are the foundation of any online business.
Free Keyword Tools Online – Where Can I Find My Most Profitable Keywords?
So, I’m going show you how you can find your keywords for your business without being over techie or it taking a lifetime.
The first free keyword tool I suggest is Ubersuggest. A keyword research tool given to us by Neil Patel, a brilliant online marketer. If you Google Ubersuggest, it’s as I say, totally free and all you need to do is put in your most obvious keywords and it’ll tell you how many searches per month in different countries you’re going to get. And it will even tell you how competitive that keyword is.
There is a column on Ubersuggest called KD (keyword difficult) and it will tell you how difficult it is to rank for that keyword and the number will display out of 100. The higher towards 100 the keyword is, the harder it will be to rank for and maybe the high ranking domains are getting ranked for these but it is generally a good idea to stay clear away. KD’s around 45 to 50 are more possible keywords to get ranked for. It even tells you how difficult it is to rank if you’re doing paid advertising so Ubersuggest is a great free keyword research tool.
The next best free Keyword research tool you may know of is commonly known as Google Keyword Search Tool. You do need a Google account for that one. It gives you similar information as Ubersuggest in terms of number of searches, how competitive that keyword is and you can actually download all the reports as well. So with a click of a button you can have all your keywords in a spread sheet, get rid of the rubbish ones that have really no searches or anything under maybe 70 as searches per month of under 50 to 70 are not really worth bothering with.
The third free Keyword research tool is KW, Keyword Finder which is a great little tool. This is a little bit similar to Neil Patel’s Ubersuggest but another nice backup to use.
You can also use Google Search itself. If you go and put your researched keyword or keywords into Google (what you think people are looking for), your competitors will come up if they are ranking for that keyword. If you scroll right down to the bottom of Google, you’ll see all the suggested keywords that they give you. So, you can also copy and paste those and put those into your spread sheet as well.
What you are trying to achieve is a spread sheet of literally maybe a hundred relevant keywords to start with.
Paid Keyword Tools Online – Where Can I Find My Most Profitable Keywords?
You also get the paid tools when it comes onto Keyword Research and there are 2 good ones that come to mind; the first good paid keyword research tool is SEMRush and this is the one that I use. You have to pay monthly subscription but it is a brilliant tool. I always use what is called keyword magic tool within SEMRush. It gives you how many searches a keyword gets in general but it also gives you what your competition’s ranking for, how much traffic they are getting for these keywords, what position they are at on Google for these keywords, how many back links they’ve got, what site these backlinks are on, where these keywords are and on which sites are on etc. Valuable information.
SEMRush also gives you what you call latent semantic keywords. These are keywords that you may not obviously think of. So, just say you’re in the weight loss niche, your latent semantics keywords could be “diets” or “lose fat”. It’s a different way of saying the same thing. If it’s car polish, you could use the latent semantic “car care products”. If it’s the make money online niche, you could use instead of “make money online” (hugely competitive), “earn more income from home”.
Another good paid tool is Ahrefs. I don’t use this personally but I do know people who do and the keyword research tool has good feedback. So between the paid tools, if you’re in a business where keyword research is so important every day and maybe you conduct keyword research for other businesses, I suggest that you check these two out.
Check Out Your Competition
So in a nutshell, go and look at your competition and see what they’re ranking for as well as use some of these free keyword research tools that I have just shown you and you will generally achieve at least 100 keywords.
What Shall I Do With My Keyword List?
Once you’ve got your hundred keywords, you now need to get rid of the rubbish. So, get rid of anything as I have previously mentioned that maybe less than 50 searches a month as well as keywords that just do not make sense and keywords that are SO competitive with high ranking domains achieving good results with them. You will then be left with a nice group of keywords that you can possibly use and now you need to assess the traffic they get versus the competition out there for those keywords.
Using Latent Semantic Keywords
So, you need to then think carefully about your latent semantic keywords, (the not so obvious ones or a different slant on your subject) and these paid tools give you a great idea on what they are. A lot of my clients initially opt for the really obvious keywords; the ones that spring to their mind straight away but this can be a bad mistake and detrimental to your profits.
Using Short tail versus Long tail Keywords
Also if you are a local business owner, all this keyword choosing strategy applies to you so much. So let me re-iterate; don’t always go for the short tail keywords. The example I’ve just used above is car polish. That’s quite a competitive keyword to rank for. Maybe, once you’ve done your research, you might find it more possible and feasible to rank for “how to buy the best car polish” or “where to buy the best car polish” or “the best car polish in the UK”.
So, long tail keyword research and longer tail keywords are the key. Not so many people are going to be looking for longer tail keywords but if you choose enough of them and write different blog posts with those keywords, as well as maxing out with your URL extension and image tags on that page, you will more likely get ranked for those keywords – way more so than for your shorter tail keywords.