Getting your business seen online may not be that hard if you have performed these little tricks on your website. Without these simple website SEO tricks, Google will have no idea what your website and webpages are about. It is worth taking the time or getting another person to implement these simple SEO strategies on your website to achieve a far higher ranking and improve your position in Google.
Welcome to video 2 of the 5 most successful and quickest way to get your business seen online.
Small Tweaks On Your Website To Help Your Google Rankings
In this second video I’m going to be covering your website and the small tweaks you need to make to ensure you get seen by Google with simple website optimisation techniques. I’m not going to cover all the techie SEO right here as much SEO (Search Engine Optimisation) changes as the Google algorithms change.
What I am going to be covering is the foundation of your website and what you really have to get right to be seen online with some website optimisation techniques. It’s also not that hard. If you can’t do it yourself, you can get somebody else to do it for you and two great sites to employ people who can implement these changes for little money is fiverr.com and Upwork.
I am now going to cover the essentials that have to actually be implemented on your website to ensure your website gets higher up the rankings in Google. I work with clients now all over the world and I do see them slipping up in these areas. They are brilliant in what they do in their businesses but they do need help in this area to help their websites get ranked quickly. Once these changes are made and your website is indexed by Google, these changes will have an impact pretty quickly.
Optimise Your Title Tags and Meta Description Tags
The first thing you need to focus on within your website optimisation structure is your Title tags and your Meta description tags. You might think, what on earth is a Title tag?
Well, if you go into Google and search for, let’s just say, restaurants in Aberdeen – you’ll get a host of websites coming up on the first page and when you actually look at the heading/title of what you click on, that is basically your Title Tag.
Then you have a description of that business underneath the heading and that is your meta description tag. Each of your webpages will have a title tag and a meta description tag.
Front Load Your Title Tag
The idea is you need to front load your title tag with your keywords. A recent client I have been working with in the cleaning business, put their company name and their phone number in the front part of their Title tag, but nobody is searching for their name or phone number so it was ineffective? Nearly all searchers will be looking for possibly “domestic cleaning services” or “house cleaning services” and these keywords are what should be used at the start of the Tile tag.
So what we are trying to do is front-load your title tag with your keywords, whatever your businesses; whether you’re in the car care, window industry, financial industry, legal industry etc. So we have hopefully by now done our keyword research, and we know what people are looking for and what we can rank for. So use the keywords that get traffic but aren’t so competitive that you are never going to get found for.
So once you’ve got keywords in your Title tag, also then scatter these keywords throughout your meta description tags as well. It’s all good website optimisation tactics and can all help get your website ranked in Google.
Optimising Your Extension URL
Now we come onto Extension URLs; I again see a lot of businesses not really putting their keywords in their extension URLs. You may wonder what that an extension URL is. So if you see the link below, those words in red are part of your extension URL and this extension URL does include keywords and sets a good example.
Essentially, you can have a website and you can may have however many pages within your website; it could be a 5, 10 or 20 pages website. So people can be visiting different pages depending on what they are searching for. Just say your domain is www.xyz.com and when they click on another page on your website, it’s going to show
and the words in red is your extension domain. The extension URL has to be full of your keywords that are relevant to that page. So not only should they be in your extension URL, they should be scattered throughout your content and throughout your header 1 and header 2 tags. Have consistency throughout because your webpages get found by your searches, not your website. If they’re looking for a specific product or service and it may be on a specific page on your website, that page is what they’ll find because they’ll find it from the keywords they searched for online and the keywords that you show matching on that page of your website.
Optimising For Images On Your Website
Also think of your images on your website. I see so many businesses out there, nine times out of 10, they may have gone to iStock photo and bought stock images and threw them on their website. The image that they have thrown on is named image7421.jpeg. That photo name is irrelevant to Google as nobody searches for image7421 and Google cannot not find any keywords.
Images on our websites are very important and we call it image seo. We do search by images, we search by video and we search by content on Google. Images should also be uploaded with your keywords. So there are two main areas that we do this in our seo images and these are: 1) firstly in the title or name of the image. So let’s just say that you’re into the business of conducting tours to the Eiffel Tower and you’re going to have Eiffel Tower pictures on your website. You could therefore name the actual image “Eiffel-tower-sunset.jpeg” – and that actually says what the image is. So Google rings true with all your Eiffel tower content on your webpage and the image name verifies it again.
Using Alt Text in Images
2) We need to also focus on the alt text (tag) of the image. This is a description where, for the keywords we assign in the alt text, if the image does not show for some reason on Google, the person viewing that content can actually see what the image should be about even though the image isn’t showing. So those are the two most important places, the Name of the image and the Alt Text of the image so don’t ignore your photos.
Using Keywords Throughout Content
Also I keep going on about this, but put main keywords throughout your content, in your header one tags and your header two tags. So with your content, sprinkle maybe your keywords or key phrases once in every hundred words. If you put them repetitively time and time again this is spamming and Google aren’t daft. They really are a very clever beast, and they do know when you’re stuffing with keywords and trying to fool them, and that’s going to get your website knocked down the rankings. So be clever and use one key phrases maybe in every hundred words and make it all flow and read well.
Inbound and Outbound Links
Now for inbound and outbound links. Now you’re have a website with many pages and a great idea is internally link as much as you can. Say on one page if you’re talking about cats and on another page you’re talking about dogs, you might suggest on your cat page “well, cats obviously can be vicious towards dogs” and on the word dog or dogs you’ll have a link and you’ll directly link it to your dog page. It shows to Google continuity and relevance within your site and shows your website is flowing. It’s a good idea to have internal links on every page if you can. Obviously not always this is possible but as much as possible helps. Outbound links as also powerful as well and it’s a great idea to link to authority sites in your niche. What I mean by this is if there’s a site out there that’s very high at the rankings for the keywords cats and dogs and it gets a lot of traffic, link to that site. It may have a higher domain ranking and higher PageRanks than yours which gives you credibility if you link out to it.
So Google love all these stuff, they love links just like interaction. I’m not going to talk about backlinks today though as backlinks are links that are coming from other people’s / businesses sites into your own site. That is a separate subject altogether, which takes more effort and it takes time. I’m talking about the essentials here today that YOU can implement quickly.
Also, very importantly, remember your website loading speed. Now if you go to pingdom.com or PageSpeed Insights and put your web domain in and see how fast your website takes to load. Now if it’s taking more than three to five seconds it’s really not acceptable. People do not hanging around to get frustrated by your slow loading speed, they will simply go somewhere else and onto your competitor. So make sure your web speed is fast. If it’s not, you have to do something about it. Whether your images/videos are too big on your website and you’ve uploaded them as huge image file sizes or huge video sizes? If you are using WordPress, you can install a plugin called Smush.It and that will literally shrink your images and make them load a lot quicker.
Another plugin for WordPress is WP-Rocket and this website optimiser can also speed up your WordPress website. Web speed is really important for Google rankings and Google rewards those with higher loading speeds. Also remember what we call your “bounce rate” – how long you want to keep people on your website for. If they’re literally flicking on and flicking off your website, it’s a sign to Google that it is not very good and your bounce rate from your webpage will be high and they’ll rank another website in your niche, where visitors are staying on longer. A way of resolving this is to of course make sure the content is engaging and relevant to your users but also put video on there, interlinks or inbound links encouraging visitors to just check out other pages on your site. Also Signup forms, where people take the time to fill them out.
Using Video On Your Website
When it comes to video, you do not need to make all these and upload them yourself. You can check out relevant videos on YouTube, get the embed code and put these on your website. It helps you to keep visitors on your site, gives good content to you readers and also helps the YouTube video creator as you are sharing their video and that is what they want too. Win win all round and remember Bounce rate is really important – keep it low for your Google rankings.
Sign Up Forms On Your Website
Just remember sign up forms on your website. I see a lot of companies out there just letting their website traffic disappear and they have spent time and money getting traffic there to start with. They haven’t even got a sign up form or a pop up form on their website to capture those leads. Your leads are your business. You could go under overnight by a fire on your premises (f you’re a local business). But if you’ve got a database of customers, you can still build your business back up again.