Many business owners and entrepreneurs do not even know about this clever trick of getting their business, products or services put on press releases that literally overnight are spread across Google, Google News, Bing and Yahoo and high trafficked sites. That is using Press Releases…and I’m going to cover webwire today.
It must be the quickest way I know of to get your business or news seen online but you have to play your cards right. There a few important things you need to implement with this strategy as again it is all about it being searched for, seen and the reader taking action when they read your press release. Listen on..
Welcome to Video 4 of “The Five Most Successful and Quickest Ways to Get Your Business Seen Online”.
Webwire Press Releases
Now, in this particular video, I’m going to be covering a website called WebWire. WebWire is basically a press release site where you can get your news out there really quickly and get literally, ranked in Google within 24 hours. I’ve used this myself and it’s a really powerful tool that gets you thousands of views very, very quickly.
The idea is to get your word out quickly, whatever it may be. Become a celebrity in your niche? Not only do you get your press release published online, but your news also gets passed to reporters and publishers and if it’s good enough or of interest to them, they can contact you to take your story further. So, it’s a very, very powerful tool. However, it’s got to be done in the right way and if you publish it in the wrong way, it can either get rejected or have zilch effect.
Webwire and Google
The whole idea behind Webwire is that it gives great and needed organic content to Google. WebWire and Google are very closely interlinked; Google are always looking for fresh inspirational content to feed it’s users and Webwire provides just that. WebWire is simply in bed with Google because WebWire actually provides fresh content to Google and does much of the hard work for them. People continually are submitting their press releases to Webwire and Google, literally, indexes WebWire all the time, picking up this information and throwing it out to all the Google news sites out there.
These sites includes Bing sites, Yahoo sites, Google News and Google itself. As we know, Google loves keywords. That’s why the first video in this series is all about how to find your keywords, so the clever thing is to scatter the keywords in your heading of the press release and throughout the content as well.
Offline versus Online Press Releases
Now, if you’re doing an offline press release and it’s in a newspaper or magazine, that’s a different story. The idea then is to come up with the catchiest headline you possibly can. Keywords don’t really matter in offline press releases. But on Google and online, because they’re going to publish your press release without changing a thing, you have to have your keywords in your Title, Header and throughout the main body of the release. As well as your keywords, you have to come up with a catchy title too.
Also, in your press release talk about one idea only. If you’re running an event or you have got a new product or you have a webinar coming up or you just got a different slant on aspects of your business; these can all be worthy of a press release.
Grab The Attention Of Your Reader with a Great Header
You have to be clever and grab the attention of your reader. You might think that you have got a boring business and there is nothing to write about, but try and think of some innovative ways of looking at things outside the box. Come up with a really good article, maybe 500 words long, split in several paragraphs and just publish on WebWire.
Examples could include, if you are in the heart care niche; “New Stats Reveal How To Reduce The Risk of Chronic Heart Failure by Eating Chocolate Every Day”. That’s something I’ve completely made up by the way so, obviously, it’s really not true, but you’ve got the keywords in there. You’ve got ‘how to reduce chronic heart failure’ which is probably quite a searched for keyword.
Now, if you’re somebody who deals with chronic heart failure, you’ve got a business, or a private clinic, that could be a great press release (only publish true information though!).
Another example could be “Research Suggests Ways on How To Look 10 Years Younger by Eating Three Certain Types of Food in the Morning”. We’ve got keywords there, ‘how to look 10 years younger’ which I am sure people search for and is a popular keyword. This again is a made up headline but I hope you get the idea.
These are purely examples to show you how to come up with a different innovative way of using keywords and using a catchy title. Also, always use words in the title such as ‘new stats reveal,’ ‘revolutionary report,’ ‘new research suggests.’ Words like this make people want to read on as they think, “Oh, this is new. I’ve got to watch it. I want to be up with the latest.” So, a really good tip there.
Use The Third Person
Also, be aware that you have to be the third person in your press release. So, if you are the business owner, you cannot say, “I” or “Me”. You have to say, if your name is Mr. Brian Smith – “Mr. Brian Smith commented: “The research suggested in this report, blah, blah, blah.” You have to be the third person. You can also include quotes from customers.
Keep The Press Release Lean
Remember to keep the actual press release to about 300 to 500 words and scatter the weblinks throughout the press release. It costs, at the time of writing this post about US$35 to issue a press release on Webwire which I think is incredible value to get your word out to the masses so quickly. Remember they publish it exactly as you have written in. You can also go into the Webwire Dashboard afterwards and check the insights; how many have read your release, how many have clicked through on your links. It’s really powerful stuff and a very, very quick way of getting seen online I can assure you.